Tube toothpaste arrived in Italy with American soldiers during World War II. Italians quickly incorporated this new routine into their lives and with the economic boom, many pharmacies developed new formulas to take care of the oral health of the population with this format. Among them, “Marvis” appears in the 50s, with its elegant metal tube. In the 1990s, Ludovio Martelli, a Florentine company that emerged in 1908 as a distributor of colognes and beauty creams, acquired the property, and today it is in the hands of the fourth generation of this family business. Mint-flavored paste with a surprising touch of liquorice.

Tube toothpaste arrived in Italy with American soldiers during World War II. Italians quickly incorporated this new routine into their lives and with the economic boom, many pharmacies developed new formulas to take care of the oral health of the population with this format. Among them, “Marvis” appears in the 50s, with its elegant metal tube. In the 1990s, Ludovio Martelli, a Florentine company that emerged in 1908 as a distributor of colognes and beauty creams, acquired the property, and today it is in the hands of the fourth generation of this family business.
Mint-flavored paste with a surprising touch of liquorice.

Marvis Licorice Menthol Toothpaste